Updated World of Warcraft Background Art for Shop and Launcher
Blizzard has updated the art for World of Warcraft on the launcher and shop. The new art features an Alliance dwarf on a gryphon, chased by a Horde troll on a wyvern.
Looking into the website code, the name of this image on the
includes "WoW_Rebrand_Complete" (Complete for Complete Collection) which seems to imply Blizzard is deliberately shifting towards a new marketing look for WoW. Previously, the art for the Complete Collection shop page included images of characters from each expansion.
With the influx of players interested in Classic who now have an active subscription to WoW, it makes sense to rebrand the overall WoW art to something more generic--especially as we get more and more expansions. WoW's 15th anniversary also approaches, which could draw in players unfamiliar with recent expansions.
This art maintains the feel of the Alliance and Horde divide, with characters on recognizable faction mounts, without tying itself to a specific expansion. The gryphon and wyvern mounts are popular across Blizzard branding this year, with
alabaster versions on sale
Gryphon Rider Print
the limited edition art for August 2019. As several users have pointed out in the comments, the Gryphon Rider's pose looks very similar to this new art!
The timing of this change coincides with the
Battle for Azeroth sale
, which started earlier this week and runs through September 30th. Notably, the sale page just for
Battle for Azeroth
keeps the old art.
Below are some images of the new art:
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